Dell started online commerce for its PCs in 1996, and by 1997 had achieved a sales rate of $3 million a day. The case describes the internal process that led to these dramatic results and poses the question of how the firm should leverage this activity to meet Michael Dell's goal of achieving 50% of the company's anticipated $20 billion in sales by the year 2000 via Internet channels.

【書誌情報】

ページ数：27ページ

サイズ：A4

商品番号：HBSP-598116

発行日：1998/3/2

登録日：2011/7/29