Presents the background for a video of a focus group on Compaq Computer's new consumer notebook. Engineers, manufacturers, and retailers had collaborated on the product design, which has been approved by the executive committee. A launch is scheduled for nine months later. Does the focus group support the decision? Is it reliable? Any changes mean going against conventional wisdom and possible failure in a new market. Must be used with the video.

【書誌情報】

ページ数：4ページ

サイズ：A4

商品番号：HBSP-599053

発行日：1999/4/14

登録日：2010/6/24