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Bush Boake Allen

通常価格 ¥1,342 JPY
通常価格 セール価格 ¥1,342 JPY
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Bush Boake Allen, a flavor and fragrance firm, is considering strategic options that would integrate customers into its innovation process via a potentially disruptive Internet-based technology. As this approach could result in dramatic changes to the firm's business model and relationship with customers worldwide, Julian Boyden, president, CEO, and chairman, faces serious opposition from senior managers.

【書誌情報】

ページ数:23ページ

サイズ:A4

商品番号:HBSP-601061

発行日:2000/11/6

登録日:2011/10/5

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