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Rapid Rewards at Southwest Airlines

通常価格 ¥1,342 JPY
通常価格 セール価格 ¥1,342 JPY
セール 売り切れ
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Used as part of the first module of a course on Managing Service Operations, which addresses managing the operating role of customers (606-032). Southwest Airlines is well known as the low-fare airline that has achieved ongoing financial success in one of the most financially troubled industries in the United States. Told from the perspectives of two Southwest customers--a frequent flier and a more typical customer--the case revolves around two customer service requests from the frequent flier, both of which provide a compelling temptation to cater to the satisfaction of the airline's highest revenue customers. The requests are intriguing because they would neither add cost nor increase the turnaround time of Southwest's service.

【書誌情報】

ページ数:24ページ

サイズ:A4

商品番号:HBSP-602065

発行日:2001/8/11

登録日:2011/2/7

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