Used as part of the first module of a course on Managing Service Operations, which addresses managing the operating role of customers (606-032). eBay, the popular Internet-based consumer-to-consumer marketplace, has recently become attractive to corporate customers. According to a vocal subset of eBay customers, the company has lost its way and is set to forsake its traditional business. Told from the perspectives of two eBay customers--a buyer and a seller--the case presents the challenges and opportunities posed by increased corporate involvement.

【書誌情報】

ページ数：17ページ

サイズ：A4

商品番号：HBSP-602071

発行日：2001/8/29

登録日：2011/2/7