GuestFirst Hotel (A): Customer Loyalty
      通常価格
      
        ¥1,012 JPY
      
    
    
        通常価格
        
          
            
              
            
          
        セール価格
      
        ¥1,012 JPY
      
    
    
      単価
      
        
        
         あたり 
        
        
      
    
  税込み。
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Used as part of the third module of a course on Managing Service Operations, which addresses how managers can inform their decisions with customer data (606-097). Provides a hotel context in which to explore the link between customer loyalty and financial performance, using four years of hotel data. Challenges students to find the extent of the relationship between loyalty and performance.
【書誌情報】
ページ数:4ページ
サイズ:A4
商品番号:HBSP-602099
発行日:2001/11/25
登録日:2017/11/20

