Used as part of the third module of a course on Managing Service Operations, which addresses how managers can inform their decisions with customer data (606-097). Provides a hotel context in which to explore the link between customer loyalty and financial performance, using four years of hotel data. Challenges students to find the extent of the relationship between loyalty and performance.

【書誌情報】

ページ数：4ページ

サイズ：A4

商品番号：HBSP-602099

発行日：2001/11/25

登録日：2017/11/20