Taught in the second module of a course on Managing Service Operations, which addresses the design of sustainable service models (606-031). Describes the complex operations of the cruise industry. Positioned between luxury cruise lines and mass market lines, Celebrity struggles to find ways to create customer loyalty and increase profitability."

【書誌情報】

ページ数：30ページ

サイズ：A4

商品番号：HBSP-603096

発行日：2003/4/22

登録日：2010/1/26