Supernova is the name given to a new way to manage client relationships that originated in the Merrill Lynch Indianapolis offices. During a trial period, Supernova generated very good results among financial advisers and their customers, but challenged the traditional ways in which financial advisers were rewarded and the nature of the relationship with their clients. The case protagonist needs to decide whether to recommend a national rollout for Supernova.

【書誌情報】

ページ数：25ページ

サイズ：A4

商品番号：HBSP-604053

発行日：2003/10/9

登録日：2010/4/7