Zipcar: Influencing Customer Behavior
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At Zipcar, customers share the use of cars and, as a result, rely on each other for their service experience. Customers are required to keep the car clean and the gas tank full and to return the car on time. Told from the perspective of two customers: Sal Fishman, who has a car and is running late at an interview, and Anita Karr, who has just arrived at her reserved car's empty parking spot.
【書誌情報】
ページ数:8ページ
サイズ:A4
商品番号:HBSP-605054
発行日:2005/1/10
登録日:2011/7/29

