To maximize their effectiveness, color cases should be printed in color. Describes the innovative retail model of the Brazilian firm Magazine Luiza. Magazine Luiza enables low-income consumer credit by applying a flexible and nuanced evaluation system. Additionally, its dedication to customer service, employee motivation, and progressive use of technology have driven its success and expansion.

【書誌情報】

ページ数：19ページ

サイズ：A4

商品番号：HBSP-606048

発行日：2005/10/19

登録日：2010/7/12