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Magazine Luiza: Building a Retail Model of "Courting the Poor"

通常価格 ¥1,276 JPY
通常価格 セール価格 ¥1,276 JPY
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To maximize their effectiveness, color cases should be printed in color. Describes the innovative retail model of the Brazilian firm Magazine Luiza. Magazine Luiza enables low-income consumer credit by applying a flexible and nuanced evaluation system. Additionally, its dedication to customer service, employee motivation, and progressive use of technology have driven its success and expansion.

【書誌情報】

ページ数:19ページ

サイズ:A4

商品番号:HBSP-606048

発行日:2005/10/19

登録日:2010/7/12

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