Magazine Luiza: Building a Retail Model of "Courting the Poor"
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To maximize their effectiveness, color cases should be printed in color. Describes the innovative retail model of the Brazilian firm Magazine Luiza. Magazine Luiza enables low-income consumer credit by applying a flexible and nuanced evaluation system. Additionally, its dedication to customer service, employee motivation, and progressive use of technology have driven its success and expansion.
【書誌情報】
ページ数:19ページ
サイズ:A4
商品番号:HBSP-606048
発行日:2005/10/19
登録日:2010/7/12
