To maximize their effectiveness, color cases should be printed in color. A successful young design firm faces a difficult decision: whether to compromise its creative values to win a big job. The client brief is very conservative. The company is pretty sure it can win the design competition, but the design staff hates what they think they will have to do to win it. Business managers and "creatives" disagree on the appropriate course of action. In debating the decision, staff members confront fundamental issues about who they want to be as a firm and how firms that rely on creative talent should be managed. Includes color exhibits.

【書誌情報】

ページ数：26ページ

サイズ：A4

商品番号：HBSP-606118

発行日：2006/6/22

登録日：2011/12/27