マクドナルドは、長年にわたって限られた製品範囲で一貫性と品質に基づいた運用戦略を構築してきた。会社は成長を維持するために、多様な食品やサービスにも参入してきた。さらに、環境政策において前例のない課題に直面している。このケースでは、柔軟性から生じるアプローチと危険性等について説明する。 McDonald's has over many years built an operating strategy based on consistency and quality through a limited product range. Competitive forces have drawn the company into a much wider variety of foods and services in order to maintain growth. Now, new competitors threaten to beat McDonald's at its own, original game. In addition, McDonald's faces unprecedented challenges in its environmental policy. The case teaches approaches and dangers arising from flexibility, and the identification of capabilities that support different types of flexibility. The integration of environmental concerns with operations strategy is also addressed.

【書誌情報】

ページ数：20ページ

サイズ：A4

商品番号：HBSP-607J13

発行日：1992/10/9

登録日：2010/10/6