Examines the process used by a major motion picture studio to develop and select movie projects. Warner Bros.' strategy is to focus its efforts on a small number of major "event" films (i.e., films with the potential to generate gross box-office receipts of $300 million or more). This strategy--which has worked for the past two years--entails risks. The studio is now asking how it can better manage these risks and, specifically, how it can improve its odds of success.

【書誌情報】

ページ数：23ページ

サイズ：A4

商品番号：HBSP-610036

発行日：2009/11/3

登録日：2011/9/14