To maximize their effectiveness, color cases should be printed in color. Trucost provided corporate environmental performance data and analysis to institutional investors and corporate managers, but after operating for a decade had yet to achieve profitability. Trucost was struggling to effectively differentiate its high quality products from its lower-cost competitors, and needed to develop a strategy to educate the marketplace and pursue new distribution channels. Increased investor interest in environmental issues-and an ever growing number of corporate environmental ranking-led to a proliferation of competitors to Trucost, and an industry shakeout were predicted. How should Trucost compete?

【書誌情報】

ページ数：23ページ

サイズ：A4

商品番号：HBSP-612025

発行日：2011/9/15

登録日：2012/1/13