Trucost: Valuing Corporate Environmental Impacts
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To maximize their effectiveness, color cases should be printed in color. Trucost provided corporate environmental performance data and analysis to institutional investors and corporate managers, but after operating for a decade had yet to achieve profitability. Trucost was struggling to effectively differentiate its high quality products from its lower-cost competitors, and needed to develop a strategy to educate the marketplace and pursue new distribution channels. Increased investor interest in environmental issues-and an ever growing number of corporate environmental ranking-led to a proliferation of competitors to Trucost, and an industry shakeout were predicted. How should Trucost compete?
【書誌情報】
ページ数:23ページ
サイズ:A4
商品番号:HBSP-612025
発行日:2011/9/15
登録日:2012/1/13
