What is the right mix between business-driven and pure research? This case considers the question in the setting of IBM Research India, where a management push for balance between exploratory research and the fulfillment of business needs meets some resistance from employees who were accustomed to so-called pure basic research. The case looks at the Spoken Web project, a good example of use-inspired research for which management has yet to develop a viable business plan.

【書誌情報】

ページ数：12ページ

サイズ：A4

商品番号：HBSP-612076

発行日：2012/6/9

登録日：2012/8/21