To maximize their effectiveness, color cases should be printed in color. To Jonney Shih, Chairman of ASUSTek Computer, the introduction of Apple's iPad made clear the need to transition his company to a new cloud-computing era. But the company's roots in the manufacture of Windows-powered desktop and notebook PCs bounded the creativity of his design and engineering teams. The case examines the ASUS's efforts to get into the smartphone business, leveraging experimentation it has done in tablets and a range of hybrid devices. Will its experimentation and recombination of features lead it to market success, or simply confuse consumers?

【書誌情報】

ページ数：17ページ

サイズ：A4

商品番号：HBSP-614023

発行日：2013/9/9

登録日：2014/1/16