Nivea (B)
通常価格
¥990 JPY
通常価格
セール価格
¥990 JPY
単価
あたり
税込み。
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This supplementary case follows up on an innovative R&D approach by Beiersdorf,a skin care and cosmetics company. The case relates what happened to the product launched by Beiersdorf, to its Nivea line, following the events of the A case, and how the commercial success of the product informed thinking by leaders in R&D for the future.
【書誌情報】
ページ数:3ページ
サイズ:A4
商品番号:HBSP-614043
発行日:2014/1/31
登録日:2014/4/21
