In 2015, the I-PASS Patient Handoff Program Team, led by six pediatricians around the U.S., had to determine the best way to disseminate their program that had been proven to reduce communication errors in patient handoffs in hospital settings. Should they turn it into a standalone business, continue publishing in academic journals, license their content to an established medical vendor, or some combination of these? This case allows students to develop and evaluate approaches to disseminating simple and proven innovations with complex service settings.

【書誌情報】

ページ数：11ページ

サイズ：A4

商品番号：HBSP-615069

発行日：2015/3/17

登録日：2015/5/22