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X Fire Paintball & Airsoft: is Amazon a Friend or Foe? (B)

通常価格 ¥990 JPY
通常価格 セール価格 ¥990 JPY
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Three years after launching his brick-and-mortar store, X Fire Paintball and Airsoft, Steve Herbert Sr. and his sons began selling products on Amazon.com's third-party Marketplace and online sales expanded rapidly. Over time, X Fire noticed that products of which it had once been the only seller were now being sold by Amazon straight from X Fire's suppliers, effectively cutting X Fire out. Amazon was also ignoring the minimum advertised price (MAP) set by manufacturers. How should X Fire defend itself? Now Amazon representatives were approaching X Fire to encourage them to sell on Amazon's smaller but growing Canadian Marketplace. How should X Fire respond to this opportunity?

【書誌情報】

ページ数:3ページ

サイズ:A4

商品番号:HBSP-617047

発行日:2017/1/30

登録日:2017/3/9

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