Ferrari is among the world's most powerful brands but how the company operates has remained mysterious. The case reveals the inner workings of the company - the Ferrari Way - from the way it designs, produces, and markets its cars, to how its leadership team is driving future growth. Central to Ferrari's strategy is its response to disruptive changes in the automotive industry and their impact on the company's products and brand.

【書誌情報】

ページ数：26ページ

サイズ：A4

商品番号：HBSP-618047

発行日：2018/4/30

登録日：2018/5/24