The Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). The case reveals how Booking.com has become the world's leading travel accommodation platform. The company has put online experimentation at the heart of how it designs digital experiences for its customers and partners. To unlock the potential of large- scale testing, the leadership team had to challenge conventional assumptions about culture, process, and the management of innovation.

【書誌情報】

ページ数：28ページ

サイズ：A4

商品番号：HBSP-619015

発行日：2018/10/15

登録日：2018/11/6