2009年7月17日、ザッポスドットコム社は、アマゾンの取締役会が、ザッポスとアマゾンの合併についてザッポスに正式に提案することを承認したと知らされた。ザッポスのCEOトニー・シェイおよび会長兼COO兼CFOであるアルフレッド・リンはアマゾンとの合併に興味はもっていたが今まで真剣に検討してこなかった。彼らはザッポスのこれまでの成長と企業価値は、同社の強固な企業文化と徹底したカスタマサービス重視の姿勢によるところが大きいと考えていた。ザッポスの取締役会でアマゾンとの合併を提案すべきかについて、検討する時間は数日しか残されていなかった。 On July 17, 2009, Zappos.com, a privately-held online retailer of shoes, clothing, and other soft-line retail categories, learned that Amazon.com, a $19 billion multinational online retailer, had won its Board of Directors' approval to offer to merge the two companies. Amazon had been courting Zappos since 2005, hoping a merger would enable Amazon to expand and strengthen its market share in soft-line retail categories. While Amazon's interest intrigued Zappos' senior executives, they had not felt the time was right--until now. Amazon's offer-10 million shares of stock (valued at $807 million), $40 million in cash, restricted stock units for Zappos' employees, and a promise that Zappos could operate as an independent subsidiary-was on the table. Zappos' financial advisor, Morgan Stanley, estimated the future equity value of an IPO to be between $650 million and $905 million; this estimate skewed the Amazon offer-at least in financial terms--toward the high end of Zappos' estimated market value. Hsieh and Lin, Zappos' CEO and COO, respectively, knew that much of Zappos' growth, and hence its value, had been due to the company's strong culture and obsessive emphasis on customer service. In 2009, they were focusing on the three C's-clothing, customer service, and company culture--the keys to the company's continued growth. Hsieh and Lin had only a few days to consider whether to recommend the merger to Zappos' board at their July 21 meeting.

【書誌情報】

ページ数：28ページ

サイズ：A4

商品番号：HBSP-619J22

発行日：2009/10/20

登録日：2019/9/30