2008年、Amazon.comの一部門であるAmazon Web Services（AWS）がGoogle、Microsoft、IBMなどとの競争激化の中、同社の責任者が直面している問題に焦点を当てている。このケースでは、小売業でブランドを確立したAmazonによるWebサービスへの参入が、同社による慎重な動きを表しているかどうかを検討するよう求めらる。またAWSコンテキスト内での運用の多様化とその限界について話し合う機会も提供される。 Considers the development of Amazon Web Services (AWS), a division of Amazon.com, Inc., specializing in the provision of web-based storage and computing services to web developers. The case focuses on the issues facing Andy Jassy, the head of AWS, in 2008 as AWS faces increased competition from established technology giants, such as Google, Microsoft, and IBM. Students are asked to consider whether entry into web services by Amazon, which had established its brand in retail, represented a prudent move by the company. The case provides an opportunity to highlight the benefits of AWS' variable pricing for developers and to determine where overlaps exist between Amazon's core retailing business and AWS. Students are also provided with an opportunity to discuss operational diversification and its limits within the AWS context.

【書誌情報】

ページ数：29ページ

サイズ：A4

商品番号：HBSP-621J05

発行日：2008/10/20

登録日：2022/3/7