Can You Standardize Multinational Marketing?
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The prevailing view of multinational companies (MNCs) is that marketing strategy is a local problem which differs from country to country. There are, however, potential benefits in standardizing multinational marketing strategy. Significant cost savings,
【書誌情報】
ページ数:12ページ
サイズ:A4
商品番号:HBSP-68603
発行日:1968/11/1
登録日:2010/8/10
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