Illustrates how a new management team at Medtronic's Cardiac Pacemaker business reversed a steep decline in market share by adopting certain management principles for new product development: clarifying strategy, aggregating project planning, accommodating the number of projects to match development capacity, and establishing a platform/derivative product architecture, and others. This case is useful in both MBA courses and executive programs.

【書誌情報】

ページ数：18ページ

サイズ：A4

商品番号：HBSP-698004

発行日：1997/7/8

登録日：2011/7/29