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DuPont Kevlar: Commercializing a Miracle Fiber

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Describes Dupont's efforts to build commercial markets for its miracle fiber, Kevlar. Initially, it sought to create a market for Kevlar tire cord, primarily because its existing tire cord business was languishing. This market never developed, even after Dupont spent several hundred million dollars. A rewritten version of an earlier case.

【書誌情報】

ページ数:11ページ

サイズ:A4

商品番号:HBSP-698079

発行日:1998/5/28

登録日:2017/11/20

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