As dramatic changes in technology and customer tastes roil the music industry, the top executives of BMG Entertainment, one of the world's largest record companies, must decide how to organize for digital distribution of music. This case includes a brief history of the music industry, a description of the industry's current structure and economics, and a description of digital downloading efforts.

【書誌情報】

ページ数：24ページ

サイズ：A4

商品番号：HBSP-701003

発行日：2000/7/3

登録日：2011/7/29