Focuses on the turnaround and strategic repositioning of Ducati, an Italian maker of high-end sport motorcycles, and describes the current concerns with the growth prospects of the company. Federico Minoli, the CEO and strategic mind behind the turnaround, knew that Ducati could not grow indefinitely in its current niche. One alternative was to attack Harley Davidson's niche with a Ducati interpretation of a cruiser.

【書誌情報】

ページ数：25ページ

サイズ：A4

商品番号：HBSP-701132

発行日：2001/6/28

登録日：2011/7/29