WorldSpace: Digital Radio for the Developing World
Describes the evolution of WorldSpace, the world's first major provider of digital radio service to the developing world. The brainchild of Noah Samara, an African-born, American-trained lawyer, WorldSpace has a dual commercial and social mission. Samara wants to address the problem of development by bringing "information affluence" to the people of Africa, Asia, and Latin America. Specifically, he wants to provide high-quality news, entertainment, and education content transmitted through a low-cost digital radio system. In less than a decade, Samara has achieved a great deal: He has raised over $1 billion for the project, acquired the rights to a vast swath of the world's digital radio spectrum, and launched two proprietary satellites. The question now is, Can he combine his social objectives with a for-profit mission? And will the people of Africa, Asia, and Latin America want what WorldSpace is selling?