Revitalizing Philips (A)
通常価格
¥1,408 JPY
通常価格
セール価格
¥1,408 JPY
単価
あたり
Philips is a major science-based multinational that has been restructuring since the early 1970s. This case provides an historical perspective on earlier efforts as well as a detailed description of the one pursued under Cor Boonstra, CEO from 1996 to 2001, that reorganized Philips from a product-country matrix structure into global product divisions. Closes with Boonstra's successor, Gerard Kleisterlee, facing the challenge of defining his own agenda for the company.
【書誌情報】
ページ数:27ページ
サイズ:A4
商品番号:HBSP-703501
発行日:2003/5/1
登録日:2010/11/29