Haier's U.S. Refrigerator Strategy 2005
通常価格
¥1,342 JPY
通常価格
セール価格
¥1,342 JPY
単価
あたり
Haier, the first Chinese consumer durable brand in the United States, succeeded in the compact refrigerator, freezer, and air conditioner markets and then built a U.S. factory to enter the full-size market. Issues include the value of a local entrepreneur to the Asian manufacturer entering the United States; brand building and price positioning; the sourcing location decision trade-off between production costs and logistics costs; the role of change in the U.S. appliance distribution channels; global and regional competitive analysis; the response of U.S. competitors to the global sourcing evolution; and the time horizons of Chinese company management.
【書誌情報】
ページ数:23ページ
サイズ:A4
商品番号:HBSP-705475
発行日:2005/2/15
登録日:2011/5/19