Metro Cash & Carry
通常価格
¥1,408 JPY
通常価格
セール価格
¥1,408 JPY
単価
あたり
Analyzes the globalization of Metro Cash & Carry, a German wholesaler, which has flourished in many foreign markets but struggled to gain traction in India. Considers Metro's experience in Russia and China to put the company's challenges in India in comparative perspective. Pays particular attention to the institutional obstacles for a multinational to tap into the opportunities offered by emerging markets. A rewritten version of an earlier case.
【書誌情報】
ページ数:25ページ
サイズ:A4
商品番号:HBSP-707505
発行日:2006/12/15
登録日:2011/2/7