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The Globalization of East Asian Pop Music

通常価格 ¥1,540 JPY
通常価格 セール価格 ¥1,540 JPY
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This case on the globalization of East Asian pop music is useful for teaching concepts of regional business strategy and also of cultural arbitrage. Music companies in the case must examine why certain markets are clearly more profitable than others. They must also decide whether to expand internationally with a regional focus on East Asia or, alternatively, a focus on the U.S. and other Western markets.

【書誌情報】

ページ数:33ページ

サイズ:A4

商品番号:HBSP-708479

発行日:2008/2/18

登録日:2010/5/14

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