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Curled Metal Inc.--Engineered Products Division

通常価格 ¥1,210 JPY
通常価格 セール価格 ¥1,210 JPY
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Curled Metal Incorporated has declining sales, but has developed a new product (curled metal pile driver pads) that, in field tests, deliver customer benefits that are many times CMI's manufacturing costs. Joseph Fernandez and Rajiv Sanwal of CMI's Engineered Products Division are responsible for formulating a strategy for the new product. A key issue is the price to charge for the pads. The case raises issues of analyzing market potential, aligning price with business strategy, and the implications of a price on development and execution of integrated strategic options.

【書誌情報】

ページ数:14ページ

サイズ:A4

商品番号:HBSP-709434

発行日:2008/10/2

登録日:2011/4/13

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