This case examines Intel's response to imitative entry by Advanced Micro Devices into the 386 microprocessor product category in which Intel had been the sole producer. The case is set in 1991 when AMD first introduces its Intel-compatible 386 processor and before Intel's response is known. The case can be used to discuss competitive interactions in pricing and marketing strategy, as well as general issues regarding entry deterrence or accommodation.

【書誌情報】

ページ数：4ページ

サイズ：A4

商品番号：HBSP-709450

発行日：2008/12/1

登録日：2008/12/18