Cola Wars: Going Global
This case is meant to be used in conjunction with the extant "Cola Wars" case studies. It outlines the global positions of Pepsi and Coca-Cola as of 2008 in the soft drink market, and then provides an overview of their competitive situations in three markets: Mexico, China, and India. The case raises the issue of whether any or all of these markets are a) structurally attractive for soft drink firms, and b) if so, how can Pepsi best "catch-up" with Coca-Cola in a given market. May be used with: (702442) Cola Wars Continue: Coke vs. Pepsi in the Twenty-First Century; (706447) Cola Wars Continue: Coke and Pepsi in 2006; (794055) Cola Wars Continue: Coke vs. Pepsi in the 1990s; (795186) Internationalizing the Cola Wars (A): The Battle for China and Asian Markets; (795187) Internationalizing the Cola Wars (B): The Battle for India.