Microsoft's Search
通常価格
¥1,276 JPY
通常価格
セール価格
¥1,276 JPY
単価
あたり
In 2008, executives at Microsoft must decide how to compete against Google in the market for Internet search and advertising. The case describes how Microsoft has responded to a set of competitive threats in the past; how Google has gained a dominant position in Internet search and advertising; and what Microsoft has done so far in its as-yet-unsuccessful effort to catch up with Google. The case then challenges students to construct a strategy that will allow Microsoft to achieve its objectives in the evolving market for search and advertising.
【書誌情報】
ページ数:18ページ
サイズ:A4
商品番号:HBSP-709461
発行日:2009/1/15
登録日:2011/2/7