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Microsoft's Search

通常価格 ¥1,276 JPY
通常価格 セール価格 ¥1,276 JPY
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In 2008, executives at Microsoft must decide how to compete against Google in the market for Internet search and advertising. The case describes how Microsoft has responded to a set of competitive threats in the past; how Google has gained a dominant position in Internet search and advertising; and what Microsoft has done so far in its as-yet-unsuccessful effort to catch up with Google. The case then challenges students to construct a strategy that will allow Microsoft to achieve its objectives in the evolving market for search and advertising.

【書誌情報】

ページ数:18ページ

サイズ:A4

商品番号:HBSP-709461

発行日:2009/1/15

登録日:2011/2/7

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