In the face of major disruption in the industry television networks have sought new revenue sources, implemented cost-cutting measures and strategized on ways to monetize online access to content. Programming changes, new advertising strategies, and deals via online distribution platforms are presented as means to capture the value of online video consumption.

【書誌情報】

ページ数：35ページ

サイズ：A4

商品番号：HBSP-710476

発行日：2010/4/8

登録日：2011/7/29