To maximize their effectiveness, color cases should be printed in color. Per the Patient Protection and Affordable Care Act (PPACA), which President Obama signed in 2010, states would be required to create state-wide health insurance marketplaces - the Health Benefit Exchanges (HBEs) - in which individuals and small employers could choose from a set of easy-to-compare, tightly regulated health plans. This case explores how Horizon Blue Cross Blue Shield of New Jersey would have to decide whether and how to compete in New Jersey's HBEs.

【書誌情報】

ページ数：25ページ

サイズ：A4

商品番号：HBSP-711403

発行日：2011/3/15

登録日：2012/12/21