Gazelle has pioneered a reCommerce intermediation model: it buys used electronics from consumers and resells them on eBay or to wholesalers. Going forward, its two main strategic challenges are: 1) deciding how much to rely on partnerships with large retailers for growth; 2) deciding whether to continue as a "merchant," i.e., buying and reselling goods (and thereby taking inventory risk), or to transform itself into a "two-sided platform" connecting sellers and buyers without taking inventory risk.

【書誌情報】

ページ数：19ページ

サイズ：A4

商品番号：HBSP-711446

発行日：2010/9/28

登録日：2012/4/12