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Quantitative Analysis of Competitive Position: Customer Demand and Willingness to Pay

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This note is designed to provide strategists with tools to perform two critical customer-related analyses: determining willingness to pay - the estimation of how much a given customer would be willing to pay for a particular product or service; and demand estimation - predicting the overall size of the market or segment which a company chooses to serve.

【書誌情報】

ページ数:11ページ

サイズ:A4

商品番号:HBSP-711495

発行日:2011/3/2

登録日:2011/4/13

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