Students are required to develop a persuasion strategy for Universita' Bocconi, which is in the midst of a profound strategic redirection. Such redirection is resisted by a large number of vocal faculty members. The focus of the exercise is on framing and categorization.

【書誌情報】

ページ数：2ページ

サイズ：A4

商品番号：HBSP-711517

発行日：2011/4/6

登録日：2011/5/19