To maximize their effectiveness, color cases should be printed in color. Yum!, the owner of KFC, Pizza Hut, and Taco Bell, asks what might be the lessons from its success in China for currently contemplated expansion into India and Africa. Also, the company contemplates whether Taco Bell can succeed abroad as part of a new expansion push. Also, the case asks what distance barriers are relevant for a fast food company specializing in part on fried chicken and Tex-Mex food.

【書誌情報】

ページ数：29ページ

サイズ：A4

商品番号：HBSP-712422

発行日：2012/5/31

登録日：2012/12/10