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HTC Corp. in 2012

通常価格 ¥1,408 JPY
通常価格 セール価格 ¥1,408 JPY
セール 売り切れ
税込み。
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To maximize their effectiveness, color cases should be printed in color. After 15 years of remarkable achievements, Taiwan-based HTC Corp. faced difficult times by 2012. CEO Peter Chou, who drove HTC's transformation from an unknown manufacturer of PDAs for other companies to a well-known global player in smartphones, faced an uncertain and complex environment. Apple's lead in the smartphone and tablet markets, the acquisition of Motorola by Google, the Microsoft-Nokia alliance, the rise of Samsung, and the extensive patent wars - each raised questions about how HTC could continue its upward trajectory. In a rapidly evolving and increasingly competitive market, what would a sustainable differentiation strategy look like for HTC? How could HTC, a historically innovative company, compete in the tablet market? And how could it weather - and mitigate - the patent wars?

【書誌情報】

ページ数:25ページ

サイズ:A4

商品番号:HBSP-712423

発行日:2012/5/8

登録日:2012/10/10

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