American Express has developed a number of strategic partnerships with Facebook, Foursquare and Twitter to improve their card members experience and lower its customer acquisition cost. The case details the history of these partnerships, examines American Express' own social platforms, and talks about American Express' future plans in the realm of social strategy. It then presents students with two options related to Amex's future options and asks them to pick one.

【書誌情報】

ページ数：24ページ

サイズ：A4

商品番号：HBSP-712447

発行日：2012/4/12

登録日：2012/5/10