To maximize their effectiveness, color cases should be printed in color. It was October 3rd, 2012 and all was not well at Tesco, the UK's largest supermarket chain with revenues of 64.5 billion ($104 billion). CEO Philip Clarke unveiled the first half-year profits drop in almost 20 years and, in the UK, the majors Asda and Sainsbury were closing the market share gap while niche players like hard discounter Aldi, with prices as much as 20% below Tesco's, and premium-grocer Waitrose were both growing fast. What did Clarke need to do to restore confidence and get Tesco back on track?

【書誌情報】

ページ数：45ページ

サイズ：A4

商品番号：HBSP-713452

発行日：2012/10/15

登録日：2014/5/28