James White, the new CEO of Jamba Juice, has successfully averted bankruptcy and must now decide the future path for Jamba Juice, the leader in the smoothie and fresh bar industry. This two part case presents the various strategic options White is considering. It then asks participants to determine the best strategic path and how this path should be specifically implemented. The follow on B case describes what White actually did and presents the results.

【書誌情報】

ページ数：14ページ

サイズ：A4

商品番号：HBSP-713536

発行日：2013/6/28

登録日：2013/9/12