In the eleven years since its public offering, Inditex and its flagship brand, Zara, had expanded into 86 countries through 6,009 stores, achieved $21.6 billion in revenue, and become the largest specialty apparel retailer in the world. In marked contrast to the general malaise of the Bolsa de Madrid, Inditex's share price tripled from 2008 to 2012 and traded at 25 times 2013 earnings, a 15% premium over Swedish rival, H&M. It had also established online stores across 23 different markets, with plans for launches in Russia and Canada during 2013. Many analysts and observers were concerned at the break-neck speed of expansion and the proliferation of retail banners; Inditex operated 8 different brands in 2012, although Zara accounted for 66% of sales. However, CEO Pablo Isla remained confident of future success. He planned to continue store expansion at 8-10% per year for the next three to five years. How could Inditex best maintain its dominance of the specialty apparel market?

【書誌情報】

ページ数：32ページ

サイズ：A4

商品番号：HBSP-713539

発行日：2013/6/3

登録日：2014/4/21