Despite facing giants like Coke, Pepsi, and Budweiser-with obvious potential sources of competitive advantage-Red Bull had established itself as the U.S. market leader in energy drinks. By 2008, however, Red Bull's dominance was challenged as Monster drinks surpassed it in volume. The case considers judo strategy both from the perspective of a small player (when up-start Red Bull faces Coke, Pepsi, and Bud) and as a large player (when market leader Red Bull faces up-start Monster).

【書誌情報】

ページ数：17ページ

サイズ：A4

商品番号：HBSP-714401

発行日：2014/3/25

登録日：2017/4/5