To maximize their effectiveness, color cases should be printed in color. Caf Coffee Day (CCD) is contemplating how to respond to the entry of Starbucks into the Indian coffee chain market. The case study describes the emergence of CCD as the leading coffee chain in India, with over 1,400 cafes in India. In early 2013, Starbucks, the world's leading coffee chain company, opened its first 11 outlets in India's metropolitan cities with local giant, Tata, and promises of a national roll out. CCD management debated whether there was plenty of room for both Starbucks and CCD in India's large growing market, or whether Starbucks' entry required CCD to respond more assertively.

【書誌情報】

ページ数：26ページ

サイズ：A4

商品番号：HBSP-714409

発行日：2013/8/8

登録日：2013/11/18